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This project was a pro bono initiative I created in response to the tragic kidnapping of Israeli children. The film was produced in collaboration with the Israel Football Association, the Israeli National Football Team, and the production company Og Productions. At that time, I was deeply involved in producing content for Israeli public diplomacy. One day, I initiated a Zoom meeting with two friends, Yosef Berkovich and Shahar Piller, where together we shaped the idea for the film. The film quickly became viral both in Israel and worldwide, turning into one of the most viral campaigns ever created in Israel. It went on to win First Place at the 2024 Israeli Advertising Awards.