Case Studies

Eyewear

Muse - Eyewear brand

Muse is an eyewear brand I created for GlassesUSA.com, one of the largest online eyewear retailers in the United States. More than two million Americans wear Muse glasses. The brief was a house brand for creative people, doers and makers. I designed the identity end to end: the M monogram, the custom wordmark, the tagline "In the eyes of the creator", the coral and teal palette, a badge icon set, the typography system and the brand's voice across the store and its campaigns.

Political Movement

El Hadegel - Political Movement

When I first met the EL Hadegel team I immediately felt the urgency and authenticity of their cause. A group formed during reserve service in the Gaza war, from every corner of the country and across the political spectrum, united by genuine love of country. A new generation of Zionism: "We came from the war, from every corner of the country and the political spectrum, to give hope to Israel, replace politics with Zionist leadership and secure a safe and prosperous state for the Jewish people in the Land of Israel. We came to do Zionism. Join us."

CYBER

KTrust - Kubernetes security

KTrust provides Continuous Red Teaming and attacker-focused exposure validation for Kubernetes environments, an automated CTEM platform that maps attack paths, validates exploitable exposures, visualizes network flows and translates attacker behavior into actionable mitigation recommendations. For this branding project I positioned KTrust as the enterprise partner for security teams that need continuous, research-driven protection for dynamic Kubernetes clusters. The work framed a clear value story (what KTrust proves vs. what other tools merely surface), tightened messaging for CISO/DevOps audiences, and shaped a restrained visual language that communicates technical credibility, clarity and operational urgency.

Pro Bono

Pro Bono for the Kidnapped Children

This project was a pro bono initiative I created in response to the tragic kidnapping of Israeli children. The film was produced in collaboration with the Israel Football Association, the Israeli National Football Team, and the production company Og Productions. At that time, I was deeply involved in producing content for Israeli public diplomacy. One day, I initiated a Zoom meeting with two friends, Yosef Berkovich and Shahar Piller, where together we shaped the idea for the film. The film quickly became viral both in Israel and worldwide, turning into one of the most viral campaigns ever created in Israel. It went on to win First Place at the 2024 Israeli Advertising Awards.

Hi Tech

Google Escape Bus

Google Escape Bus is the world's premiere and most technologically savvy mobile escape room. Harnessing the energy behind the latest global rage of escape rooms, the Google Escape Bus creates an immersive escape room experience on wheels, bringing the adventure to you. Participants collaborate to unearth clues and solve problems throughout the room with the help of Google's suite of popular apps. We served as a proud partner on this exhilarating project from the ground up, creating the project concept, design, and branding.

Medical Tech

Sweetch

Engaging every individual with hyper-personalized recommendations in the right tone, timing and real-world context every step of their unique journey with chronic conditions.

Pharma

Teva Pharmaceutical Industries

Teva is a global leader in Generic medicine, We have been working closely with Teva since 2019 creating major conceptual and design projects such as: "120 years improving lives" - Celebrating 120 years and " It is time" - The new headquarters in Tel Aviv

Cyber

Atmosec

Atmosec provides continuous SaaS Security with automatic monitoring, risk-assessment and protection of all connected services and the behavior between them

Hi Tech

Incredibuild

Creating Brand identity and website for Incredibuild an incredible company, The magic happens with their unique technology that seamlessly turns every host into a supercomputer with the power of 100s, even 1,000s, of cores.

Cyber

Cyrebro

Creating Brand identity and website for CYREBRO, is your online cybersecurity central command managed SOC that integrates all your security events with strategic monitoring proactive threat intelligence and rapid incident response.

Renewable Energy

Econergy

Creating Brand Identity & Website for Econergy. The Future of Renewable Energy Independent Power Producer from Origination to Supply

Furniture industry

Neospeq

Neospeq manufactures high-end furniture that finely balances between quality & cost. Along with the CEO Neo Liang and team we created a fresh new brand overseas. It's a new small world and we love it.

Cyber

Empow

empow's security platform radically upends traditional approaches by integrating with existing network infrastructures and breaking down security tools into their individual components, a cutting-edge technology called Security Particles ™. We conceived of a visual representation of empow's particle-based technology when creating their visual branding experience. empow's brand logo, made up of particle-like images, is constantly moving, changing, and reacting, creating a visual experience that matches the very essence of empow's products.

Hi Tech

White Space

White Space brings your wildest design imaginations to life. They are more than a global manufacturer of custom interiors for the hospitality and commercial industries, they are dreamscapers who conscientiously create spaces you only thought were possible. We collaborated with White Space to deliver a brand experience that purveys simple elegance, gracious hospitality, and attention to even the smallest of details.

Hi Tech

OM2

OM2 smooth the path to capture markets with long-vision financing and supportive growth resources from talent to technology, enabling companies to evade typical startup pitfalls and expedite market success. We collaborated with OM2 to create the brand identity from logo to complete brand language, launching a new website.

Cannabis Therapeutics

Cannassure

Cannassure, the new generation of pharmaceutical cannabis startup. Leadership & vision, tech & products. Cannassure ensuring the highest medical grade cannabis standards by facilitating a holistic integrated production system based on advanced indoor-aeroponic growing system, state-of-the-art extraction and processing, and scientifically advanced R&D. We've created them a profound branding process from strategy to visual experience, packaging, brand films and website.

Hi Tech

Google Startup Labs

Working with Google Israel's team, developing new identity for startup growth lab program.

Restaurant

The Locksmith

Xintiandi Foshan, China. With its name evoking curiosity and the unexpected, The Locksmith aims to transport guests into a world of intrigue and sensory delight through food and cocktails. With a highly-stylized setting and an intriguing location in an abandoned European mansion in the heart of Foshan, China, The Locksmith aims to deliver a full sensory experience steeped in opulence and mystery. We collaborated with The Locksmith to deliver this immersive brand experience focused on mystery, opulence, and sensory delight.

Apparel

Castro Active Wear

Castro goes active. Castro is Israel's leading fashion brand specializing in both men's and women's apparel. Our mission was to develop an exciting brand look and strategy for Castro's new activewear line.

Consumer Tech

Easy

Easy is a local search engine that makes finding points of interest, businesses, events, and more, well, easy. Exclusive to Israel, Easy is the search engine choice for over a million Israeli users. Oi! is proudly collaborating with Easy to develop a brand that highlights their immense popularity, ease of use, and ability to bring the world to their users at a click of a search button.

Food & Beverage

STRAUSS ELITE

What brand brings back childhood memories more than Bazooka? We grew up with it. We loved it. The iconic bubblegum brand possesses a unique and powerful identity that goes far beyond the branding on its package. With our fond memories of its corny jokes, fortunes, and "Did you know" facts, Bazooka is the bubblegum of our childhood. We partnered with this iconic brand, generating hundreds of new jokes and designing fresh packaging so Bazooka can continue to make memories with a new generation of consumers.

Optics & ecommerce

Ottica

Ottica is a leading global purveyor of popular eyewear brands and specializes in delivering the newest innovations in optics to consumers worldwide. In creating Ottica's brand, we focused on harnessing Ottica's innovative spirit in digitizing optical services while still providing the traditional values of rigorous hands-on, customer-focused service and quality control.

Jewelry & Ecommerce

Reign

Inspired by the organic elements found in nature, Reigne is a luxury jewellery brand. We partnered with Reigne to create a truly lavish and distinct experience by travelling to Paris to hand-select the perfect model and luxurious artistic atmosphere to represent the brand. we were honoured to partner with a client like Reigne, whose every jewellery artist strives for perfection, and their branding strategy demanded no less.

Excellence Program

Mandel

The Mandel Program for Excellence is a new initiative for the Jewish Agency for Israel (JAFI) and the Jack, Joseph, and Morton Mandel Foundation. The program seeks to enhance JAFI's team culture by developing visionary young leaders who are value-driven and possess the ability and passion to mobilize others to successfully navigate the future challenges of Israeli society and the Jewish people. We are excited and honored to partner with JAFI and the Mandel Program to design a branding experience that embodies their aspirations to create a positive cultural impact.

Conceptual Iconography

Foshan's public restroom

Create remarkable bold and unique restroom iconography signage addressing Foshan's spirit. The perfect harmony between traditional cultural signs along with an updated and simplified visual identity.

Politics

Blue & White

Creating the main Image and personal political branding for Ganz from Kahol Lavan - winning the election.

Pro Bono Branding

Wildlife Hospital Israel

It started as a one man vision Igal Horwitz and became a reality, we are proud to be part of this amazing vision and help by creating the brand identity for the Israel wildlife Hospital who believes in the right of all species to exist, wherever they may be. They believe that every species has the right to life, respect and well being.